How to Choose a Shrink Wrapper for Your Water Bottling Line

Views: 3367 Author: Howie SUN Publish Time:
Shrink, carton and tray differ in cost per case and in what the pack has to survive, and the market decides before the machine does.
Key facts at a glance
TypesShrink wrap, wrap-around carton, carton packing, tray
ThroughputMatched to the filler; usually the line bottleneck
Key controlFilm tension, seal temperature, case squareness
Wetted partsPE film, corrugated board, tray board
Key decisionShrink, carton or tray
Line positionAfter labelling, before palletizing

Shrink, carton or tray: which one fits the market?

Shrink wrap is the cheapest per case and the fastest, and it suits retail where the pack is the display unit. A wrap-around carton gives print area and stack strength for distribution. A tray with shrink is a compromise used where the pack needs both protection and visibility.

When is a carton packer worth the extra cost?

When the market needs print on the case, when the pack has to stack high in a warehouse, or when the product is sold through distribution rather than direct to retail. A carton costs more per case, and it protects the bottles and carries the brand where shrink film cannot.

Pack formatCost per caseWhat it protects
Shrink wrapLowestRetail display, short distribution
Tray + shrinkMiddleStacking and visibility
Wrap-around cartonHigherPrint area and long distribution
Regular slotted cartonHighest board useFragile packs and export

The specification sheet for the Carton Packing carries the figures quoted here.

How is film width chosen?

From the pack footprint plus the wrap allowance and the tunnel shrinkage. A film that is too narrow leaves the base exposed; too wide and the pack gets a double layer at the seam. Width is a per-format setting, like the lane guides.

The unit behind this configuration is the Wrap-round Carton Packer.

How is a packer matched to the filler?

In cases per hour, at the same format, with margin for film changes and seal cooling. A packer rated below the filler sets the line rating, and the shortfall appears as bottles accumulating before the packer rather than as a machine fault.

The same question is worked through from another angle in Packaging Machines for Finished Bottles: Case Packers and Shrink.

What is the cost of a wrong case pattern?

It reaches the pallet, the film width and the truck. A pattern that does not fit the pallet footprint wastes cube, and a pattern that does not match the retail unit costs the customer a repack. Pattern is a commercial decision as much as an engineering one.

How to read the numbers. The output figures are specification ranges; the measured rate depends on the product and the shift. Packers are rated on a steady pack; jams and changeover sit outside that figure. Plan on 0.65-0.85.

Frequently asked questions

What film thickness should a shrink pack use?

It follows the pack weight and the transport distance, and it is set with the film supplier. A thinner film saves cost per pack and fails earlier in a long distribution chain.

How many packs per minute does a shrink packer run?

It is rated in packs or cases per hour and must exceed the filler output in cases. The limiting factor is normally the tunnel dwell time, not the wrapping speed.

Why does the film sag after the tunnel?

Too much heat, too little tension, or a film that is too thin for the pack weight. A pack that sags after cooling was sealed outside its window.

Can one packer run shrink and carton?

Not without a change of the packing module. Shrink and wrap-around carton are different machines with different board or film paths, so a plant running both normally has two packers.

What case pattern should a new line use?

The pattern that fits the pallet footprint and the retail unit. It is decided with the palletizer and the film width at the same time, because changing it later changes three machines.

Key takeaways
  1. The packer sets the line rating more often than the filler does.
  2. Case pattern is a specification item, not a changeover detail.
  3. Carton buys print and stack strength; shrink buys cost per case.
  4. Tunnel dwell time usually limits the packer, not the wrapper.
About the author
Written by the Sunswell engineering team - led by Howie SUN, Founder & CEO, with 14 years in filling and blow-moulding equipment R&D and turnkey project delivery across 71+ countries.
Last reviewed: 2026-08-28 . Reviewed by Sunswell engineering team
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