Contract Packing vs Building Your Own Filling Line: Finding the Volume Crossover

Views: 146 Author: Howie SUN Publish Time:
Shrink, carton and tray differ in cost per case and in what the pack has to survive, and the market decides before the machine does.

Mechanical Hot-fill Filling Machine for Glass Bottle Juice & Tea Drinks

Key facts at a glance
TypesShrink wrap, wrap-around carton, carton packing, tray
RateMatched to the filler; usually the line bottleneck
Key controlFilm tension, seal temperature, case squareness
Wetted partsPE film, corrugated board, tray board
Key decisionShrink, carton or tray
Line positionAfter labelling, before palletizing

Shrink, carton or tray: which one fits the market?

Shrink wrap is the cheapest per case and the fastest, and it suits retail where the pack is the display unit. A wrap-around carton gives print area and stack strength for distribution. A tray with shrink is a compromise used where the pack needs both protection and visibility.

Why is the packer usually the line bottleneck?

A filler is rated on bottles per hour at a steady state; a packer is rated on cases per hour including film roll changes, seal cooling and pattern changes. Buyers compare the filler rating and forget that a packer rated below it sets the line rating for the whole shift.

Pack formatCost per caseWhat it protects
Shrink wrapLowestRetail display, short distribution
Tray + shrinkMiddleStacking and visibility
Wrap-around cartonHigherPrint area and long distribution
Regular slotted cartonHighest board useFragile packs and export

Rated output, change parts and services are listed on the Wrap-round Film Shrink Wrapping page.

How is a packer matched to the filler?

In cases per hour, at the same format, with margin for film changes and seal cooling. A packer rated below the filler sets the line rating, and the shortfall appears as bottles accumulating before the packer rather than as a machine fault.

Reference unit for this duty: the Carton Packing.

What is the cost of a wrong case pattern?

It reaches the pallet, the film width and the truck. A pattern that does not fit the pallet footprint wastes cube, and a pattern that does not match the retail unit costs the customer a repack. Pattern is a commercial decision as much as an engineering one.

The same question is worked through from another angle in How Palletizers Improve High-Speed Packaging.

How to read the numbers. What the specification calls capacity is a reference range, not a tested output. A rated pack rate assumes one pack format; changeover and film-roll changes sit outside it, so size on 0.65-0.85.

Frequently asked questions

How many cases per hour is 24,000 BPH?

At 24 bottles per case, 1,000 cases per hour. The packer, the palletizer and the label supply all have to carry that number, and the line rating is the lowest of them.

Why do bottles fall out of a shrink pack?

Usually insufficient wrap around the base or a seal that opened. Check the film width, the lap position and the seal temperature together, because changing one alone moves the failure elsewhere.

How many packs per minute does a shrink packer run?

It is rated in packs or cases per hour and must exceed the filler output in cases. The limiting factor is normally the tunnel dwell time, not the wrapping speed.

Can one packer run shrink and carton?

Not without a change of the packing module. Shrink and wrap-around carton are different machines with different board or film paths, so a plant running both normally has two packers.

Key takeaways
  1. The packer sets the line rating more often than the filler does.
  2. Case pattern is a specification item, not a changeover detail.
  3. Carton buys print and stack strength; shrink buys cost per case.
  4. Case pattern is decided with the pallet, not after it.
About the author
Written by the Sunswell engineering team - led by Howie SUN, Founder & CEO, with 14 years in filling and blow-moulding equipment R&D and turnkey project delivery across 71+ countries.
Last reviewed: 2026-08-28 . Reviewed by Sunswell engineering team
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