Views:92 Author:Tracy Publish Time: 2021-05-14 Origin:Site
For carbonated beverage plant, What kind of carbonated drink will you manufacture? What is the capacity will you do? What kind of equipment will be suitable for you? Today, we (Sunswell Filling Machinery co ltd) are going to share some points of our understanding in this industry.
Investigate Interested beverage product in the market.
Investigate the best-selling products in the market, and find the interested products you want to produce. For example, plastic bottled carbonated functional beverages, although the market share of traditional carbonated beverages is shrinking, the sports functional beverage market does grow. For the full year of 2020, Coca-Cola's revenue was USD 33.014 billion, decreased 11% compared with 2019; net profit was USD 7.768 billion, decreased 14% compared with 2019. From a regional perspective, in 2020, Coca-Cola’s revenue in Europe, the Middle East, and Africa fell by 14%, Latin America’s revenue fell by 15%, North America’s revenue fell by 4%, and the Asia-Pacific region fell by 11%.
Coca-Cola attributed the decline to the adverse effects of the pandemic. However, compared with another beverage giant, PepsiCo's revenue during the reporting period was almost unaffected. The data shows that Pepsi-Cola's revenue in 2020 is US$70.372 billion, an increase of 4.8% from US$67.161 billion in the same period last year; net profit is US$7.121 billion, which is a decrease of 2.65% from last year’s US$7.314 billion.
Gatorade under Pepsi still occupies more than 70% of the global market share, and its annual revenue has been maintained at around US$6 billion. Among them, Gatorade's annual sales in China have also exceeded 1 billion yuan. Although the total amount is not large, it also occupies nearly one-fifth of the market share. In 2020,BodyArmor (BodyArmor is a sports drink made of potassium and other electrolytes, vitamins and coconut water without added artificial colors, was founded in New York in 2011. After being put into production in 2012, BodyArmor quickly swept the US market. ) Sales in the United States soared by 41%, and Gatorade’s sales rose by more than 9%. Nielsen data shows that as of February 6, 2021, BodyArmor's US sales have increased by 43.4% year-on-year, making the company's market value exceed the $1 billion mark. During this period, the brand's share in this category increased to 13.7%.
Recently, according to a foreign media BevNET report, Coca-Cola has submitted an application to the Federal Trade Commission (FederalTrade Commission) to acquire a controlling stake in BodyArmor, a fast-growing sports drink brand. The purpose of Coca-Cola’s move is clear: to challenge Pepsi’s dominance in the sports drink industry to narrow the gap between it and Pepsi’s Gatorade in the sports drink market.
The Yuanqisenlin developed in the China domestic market in recent years is also a good case, attracting a group of young and middle-aged customers through the concept of sugar-free zero calorine. Now, in 2020, they already defeat Coca cola, as the top carbonated sales in the market of 7.4% share, Coca cola is 6.7%.
Also in Russia, Kvass which is a bread fermented carbonated drink, its also very popular. In different country, do have some special carbonated drink, they have their specify for different reason, According to the research of the above industry information, if you want to make carbonated beverages, choosing a popular carbonated drink in your country should be the best choice at present. If you do not research the market, it is difficult to get markets.
Workshop and business license applications
Choose capacity based on market population, such as a target market of one million people or a market of thousands people. then apply for land and business license.
Select equipment and plant layout
Research different product line options and the latest technology to choose the most suitable equipment.
Such as Carbonated beverages traditional process
Preform injection - blowing bottles - low temperature mixing - filling - labeling – film wrapper package.
We attention two aspects for new tech, one is rotary energy saving oven and servo blowing system, another is carbon mixer with 10 to 15℃ mixing compared with traditional 3 to 5℃ low temperature mixing.